Insidious Film Trailer (horror)
The title of the film is shown at the beginning of the trailer in white and red bold writing; the colour red represents death, blood and hell and is one of the codes and conventions of a film in the horror genre. The colour white represents innocence and purity; this contrasts with the red and strongly relates to the narrative of the film. An animated text transition occurs changing the word ‘insidious’ into ‘is’ and then back to ‘insidious’ again. After doing this twice, the shots of the film begin, this shows that this trailer is trying to show what ‘insidious’ actually is. The first shot of the trailer is a medium close up of the main character (hero) of the film looking worried. We know that he is the hero of the film because he is the victim throughout the trailer and has a close relationship with the other characters. The next shot is a metronome ticking, this sound effect starts off as diegetic as you can see what is making the sound, and then it turns to non-diegetic as the sound is still being played whilst another animated text transition occurs. This text is important as it tells us that the makers of this film also created ‘saw ‘ and ‘paranormal activity’ which tells the audience what kind of film this is going to be and if you liked those films then you will like this one. This non-diegetic sound continues and a montage of shots from the film is edited together and each shot is cut on the tick from the metronome. In the last few clips of the montage happiness seems to be fading away. This creates suspense as you know that when the ticking stops something bad is going to happen. Once the metronome has stopped a short scene from the film is shown, this is a quiet scene and it quickly cuts into another animated text transition of the word ‘insidious’ whilst a loud supernatural sound is played intending on frightening the audience. Another montage of shots from the film is then shown with occasional loud noises intended on frightening the audience again. This montage shows all of the main characters and gets across narrative of the film. The diegetic sound is cut out of this montage and a non-diegetic paranormal noise is played throughout and as this noise gets louder the shots cut together faster. Half way through this montage it shows a dark corridor, which is a longer shot than the others; the ticking from the metronome starts again. When the ticking stops the pace of the edits becomes faster. At the end of the trailer another animated text transition occurs, this is to remind the audience what the film is called if they like the look of the trailer they will remember the films name. Throughout this trailer we see lots of codes and conventions of the horror genre, for example the metronome - which relates to paranormal activities, a large house, a dark attic, something moving by itself, shadows outside, dark corridors, demons, blood, paranormal tracking equipment, ghosts and darkness.
30 Days of Night Film Trailer
The beginning of this trailer shows 2 medium shots of a male and female in separate rooms, this looks as though they are arguing. There is no sound at this point therefore when the vampire dives through the window the diegetic loud sound of shattering class intends on making the audience jump. Continuity editing is then used to show the man in the other room run to see what has happened and shows the female being dragged out of the window screaming. There is an over the shoulder shot of a man trying to pull the female out from under the building she has been dragged into. This is then followed by a zoom out of the man who tried to pull her out which makes it look as though the audience is seeing what the female is seeing. Then the screen cuts to darkness which gives us the impression that the female has now died. The man’s screams then change from diegetic to non-diegetic sound as we can no longer see him on the screen. An animated text transition tells us the background story of this film and is written in white writing which connotes cold i.e. vampires. This is then followed by an establishing shot of the town with the silhouettes of the villains looking onto the town. This shot then fades into another animated text transition and further background information which then fades into a short shot of a vampire feeding off another human. This is very conventional of a horror genre. A long shot to show the snow is then followed by another establishing shot of the town to show were the film is set. The next shot consists of fast editing to show the speed of the vampires when they attack and ends with a white flash of light that connotes death. Another animated text transition is followed by a close up of the vampires face for the audience to recognise that they are not human. The main character is then introduced into the trailer; we know this because he is more important than the other characters we have seen so far and has a closer relationship to the other victims. Conversation is then shown by shot reverse shot. The mis en scene throughout is dark which is conventional for the horror genre. At the end of the conversation the lights in the town go out, again this is conventional and has connotations of death. The animated text transition has now turned red connoting blood. Non-diegetic sound is added for dramatic effect whilst fast paced editing shows the vampires stalking a woman, this consists of long shots and medium close ups followed by close ups of the characters hiding. Non-diegetic speech ‘there’s so many teeth’ is followed by an extreme close up of the vampire’s mouth showing its teeth. A conversation is then shown using shot reverse shot discussing vampires and diegetic speech of the woman talking says ‘vampires don’t exist’. This is also conventional for the horror genre as the characters don’t believe what is actually happening. This speech is then followed by a close up of a female vampires face lasting half a second. The shot of the vampire’s fingernail again shows that these are supernatural beings and as his hand is blood-stained it connotes murder and death. Non-diegetic sound is played throughout the next montage showing the action in the film. Non-diegetic speech throughout this montage relates to what the audience are seeing on screen. For example ‘there tearing through everyone’s home’, shots of vampires burning down houses are on screen. This montage also has animated text transitions which also relate to the shots being shown. The trailer ends with someone screaming whilst being bitten by one of the vampires, followed by another animated text transition of the title of the film.
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