Audience Research

After asking my target audience to fill in the Audience Research questionnaires I photographed the most common answers to show what I learnt from my Audience Research.

When asked, the majority of my target audience thought that a performance video would be most appropriate for the rock genre. This made it easy to decide what type of music video I am going to create.

Almost everyone who filled in the questionnaire said they listened to music everday. This shows just how important music is as part of their lifes.

The ages of people asked to fill in the questionnaire varied, but the highest amount of people were from the 16-19 category. This tells me that this is the age group that listens to the most music everyday therefore should be my target age group.

Although the majority of my target audience prefer the Alternative genre of music I will not be changing my song as I want to create something different to other more popular music videos to make my video stand out amongst the rest.

The fact that most people asked are in full time education reinforces the fact that ages 16-19 is my target audience as this is path many people this age decide to take.

I created a tally next to each question on one of the filled out questionnaires to show which answers got the most points. This shows me important things such as the fact that narrative came in second place to performance making me think that I should include narrative in the music video.